Yen-Ku Kuo, et al. “How Organizational Behavior, Artificial Intelligence, and Marketing Techniques in Sports Clubs Influence New Product Development”. Revista De Psicología Del Deporte (Journal of Sport Psychology), vol. 30, no. 4, Apr. 2022, pp. 124-31, https://rpd-online.com/index.php/rpd/article/view/595.