Exploring How Sports Apps' Integration Degrees Affect Users' Attitude and Behavioural Habits Towards Physical Exercise
Keywords:
Sport Apps, Virtual Community, Attitude of Physical Exercise, Integration Degree User's Attitude; Behavioural Habit.Abstract
Sports apps play a substantial role in influencing users' attitudes and behavioural patterns as a result of their convenient nature, easy accessibility, social interaction features, and goal-setting capabilities, among other factors. The purpose of this study is to examine the utilisation of sports applications and their impact on individuals' attitudes and behavioural patterns in relation to sports. The research participants in this study are users of sports apps who are surveyed to investigate the impact of different levels of integration within sports apps' virtual communities on participants' attitudes and behavioural patterns. A total of 273 responses were gathered in order to conduct an analysis of the findings using quantitative data. The K-test and T-test were employed for this purpose, utilising the SPSS 26.0 software. The findings indicate that the level of integration of sports apps by users has a significant impact on their attitudes towards physical exercise and behavioural patterns. When the level of integration of sports apps is increased, users are likely to exhibit higher levels of physical activity and develop improved exercise habits across various dimensions. There is a suggestion that developers should enhance the content of sports and fitness applications while continuously striving to enhance their scientific rigour and accuracy. Furthermore, it is advisable for individuals engaging in physical exercise to actively utilise sports fitness applications and fully leverage the functionalities offered by these apps to enhance their fitness journey and cultivate a more optimistic mindset towards sports.