Analysis of the growth and development of basketball game in context of China: A case of Chinese Basketball association

Abstract

The main objective of the study is to examine the impact of the political, economic, and political and sports environment on the development of the Chinese. The recent national stimulation policy regarding the development and promotion of sports industry and sport consumption suggests that market capital is more inclined towards the sports industry in China. This study aims to provide a summary of the National basketball association's developmental history in China, investigating its marketing strategies, examining its recent promotional activities, and generalizing the practical situations for various other sports leagues who want to get access to the Chinese market. For collecting the data from selected respondents in the present study we have developed a self-administered questionnaire to carry out the data analysis we have adopted the statistical tools and procedures. For data analysis if we compare the PLS-SEM with other techniques the PLS is comparatively is more flexible, powerful, and superior. The researcher has made some important efforts for getting a maximum response rate. As a result, we have received 325 questionnaires back out of 400. Moreover, during the process of sorting the data we have discarded 15 questionnaires as they were not having the proper information, so the response rate forms this survey was 81 percent. The study will be helpful for policymakers, researchers, and auctioneers in understanding the issues related to the development of basketball in China.