Technical Analysis and Development of Single Bamboo Floating from the Perspective of Education and Psychology
Analysis of New Media Communication Effect of Sports Advertisement Based on Audience Psychological Effect
Abstrct
In modern times, sports advertising has become a new challenge that cannot be met through the traditional media communication network. This challenge in communication and advertising has contributed to current difficulties in effective communication. This study investigates the mechanism and effect of new media advertisement communication, assists advertisers and producers in serving advertisements on new media platforms more efficiently, and enhances the communication effect of product/service advertisements. This study examines the methods for obtaining sports advertising from new media platforms, and the interaction style of sports advertising in the new media communication network (NMCN). Based on the frequency and similarity of information propagation, an NMCN communication model was built. A comprehensive evaluation technique was used to examine the impact of new media communication on sports advertising. The simulated mean capacity of our network nodes to transmit advertisement data corresponds to their actual capacity. At all prevalence levels, the simulated infection density of network nodes corresponds to that predicted by our model. The transmission scale of sports advertisements in the network continued to expand as the transmission rate increased; the transmission threshold lowered as the effect coefficient increased. The number of views was limited, and the click-through rate improved when the advertisement was shown on the new media. Based on the frequency and similarity of information transmission, an innovative communication model was developed for the new media communication network (NMCN). The optimal service of sports advertising on new media can enhance the audience's attention, cognition, interaction, and behavior. This research has theoretical and practical implications for sports advertising media communication literature and practice.
María Dolores Molina Poveda, Eduardo Galak
Abstrct
The advent of cinema brought with it its use as a propaganda device with which to transmit ideals and doctrines. As a result, newsreels and cinema documentaries were born with the aim of showing the «most relevant» news of the country and abroad, the former with a shorter duration. In this study, the Spanish NO-DO and «Sucesos Argentinos» are used as primary sources to interpret the images and imaginaries that were projected between 1943 and 1955 on female physical culture. The intention is to understand the official discourse of both political regimes on what Argentinean and Spanish society should be like, especially by questioning those meanings about women. In total, 69 issues of NO-DO and 14 editions of «Sucesos Argentinos» have been found which aim to show female physical culture in this period. The female physical culture shown in both newsreels was aimed at strengthening women’s bodies so that they could carry out their «natural functions» (mother, wife, housewife), as well as highlighting their «inferiority» in relation to men through lower impact activities and the homogenization of bodies through clothing, and the performance of the same exercises in synchrony. And all this in countries with different regimes, but which, in the end, coincided.
Keywords:
female physical culture, NO-DO, Sucesos Argentinos, propaganda, audio-visual images
