Technical Analysis and Development of Single Bamboo Floating from the Perspective of Education and Psychology
Focusing on the Interlinkage Between Financial Sports Sponsorship and Financial Performance
Abstrct
This study intends to examine the impact of financial sports sponsorship, brand equity, and beliefs about sponsorship on financial performance. Additionally, it seeks to analyse the mediating role of sports involvement. This study was conducted in the Netherlands, specifically focusing on the fields of finance and sports. The study utilised quantitative research methods and collected data through a survey-based questionnaire. The data analysis involved the use of statistical software, specifically SPSS and Amos. The fitness of the model used in this study was found to be excellent. Structural equation modelling (SEM) is employed for hypothesis testing. The study's findings indicate that BE, FSS, and BAS have a significant influence on SI. Both BAS and SI have a significant impact on FP. The mediation of social influence (SI) was found to significantly affect the observed associations. This study has significant theoretical importance and practical implications.
María Dolores Molina Poveda, Eduardo Galak
Abstrct
The advent of cinema brought with it its use as a propaganda device with which to transmit ideals and doctrines. As a result, newsreels and cinema documentaries were born with the aim of showing the «most relevant» news of the country and abroad, the former with a shorter duration. In this study, the Spanish NO-DO and «Sucesos Argentinos» are used as primary sources to interpret the images and imaginaries that were projected between 1943 and 1955 on female physical culture. The intention is to understand the official discourse of both political regimes on what Argentinean and Spanish society should be like, especially by questioning those meanings about women. In total, 69 issues of NO-DO and 14 editions of «Sucesos Argentinos» have been found which aim to show female physical culture in this period. The female physical culture shown in both newsreels was aimed at strengthening women’s bodies so that they could carry out their «natural functions» (mother, wife, housewife), as well as highlighting their «inferiority» in relation to men through lower impact activities and the homogenization of bodies through clothing, and the performance of the same exercises in synchrony. And all this in countries with different regimes, but which, in the end, coincided.
Keywords:
female physical culture, NO-DO, Sucesos Argentinos, propaganda, audio-visual images
