Technical Analysis and Development of Single Bamboo Floating from the Perspective of Education and Psychology
The Influence of Physical Exercise on the Consumer Psychology and Behaviour of Different Economic Sports Audiences
Abstrct
In order to promote healthy economic growth and develop China's sports industry. Based on a cross theoretical model and a cognitive decision-making model for sports consumption, the author proposes a study on the impact of physical exercise on the consumption psychology and behaviour of different economic sports audiences. A comparative analysis was conducted on the sports consumption psychology at different stages of exercise behaviour using survey data from 587 intellectuals. In the pre intention action stage, the demand for sports consumption shows an upward trend; in the persistence stage, sports consumption needs to decrease slightly; As the stage of exercise behaviour progresses, the satisfaction of sports consumption shows a gradually increasing trend; Improving satisfaction is beneficial for exercisers to transition to a higher-level behavioural stage. Sports marketing regards the first three stages of exercise behaviour as the stages of cultivating sports consumers, promote more sports consumers to develop into the exercise behaviour persistence stage faster through low-priced products and satisfactory services, and pursue long-term sustainable development benefits generated during the exercise persistence stage. In addition, through recognizing the influence of physical exercise on consumer behaviour, businesses and policymakers can devise targeted strategies to promote sports participation and sports-related consumption, fostering a healthier and more engaged society.
María Dolores Molina Poveda, Eduardo Galak
Abstrct
The advent of cinema brought with it its use as a propaganda device with which to transmit ideals and doctrines. As a result, newsreels and cinema documentaries were born with the aim of showing the «most relevant» news of the country and abroad, the former with a shorter duration. In this study, the Spanish NO-DO and «Sucesos Argentinos» are used as primary sources to interpret the images and imaginaries that were projected between 1943 and 1955 on female physical culture. The intention is to understand the official discourse of both political regimes on what Argentinean and Spanish society should be like, especially by questioning those meanings about women. In total, 69 issues of NO-DO and 14 editions of «Sucesos Argentinos» have been found which aim to show female physical culture in this period. The female physical culture shown in both newsreels was aimed at strengthening women’s bodies so that they could carry out their «natural functions» (mother, wife, housewife), as well as highlighting their «inferiority» in relation to men through lower impact activities and the homogenization of bodies through clothing, and the performance of the same exercises in synchrony. And all this in countries with different regimes, but which, in the end, coincided.
Keywords:
female physical culture, NO-DO, Sucesos Argentinos, propaganda, audio-visual images
