Technical Analysis and Development of Single Bamboo Floating from the Perspective of Education and Psychology
Examining the Loyalty of Diverse Internet Users and its Impact on Sports Public Relations
Abstrct
This study explores the concept of user loyalty in the context of sports media consumption, particularly in relation to diverse internet users' engagement with online sports content. Building on the framework used for examining user stickiness in online variety shows, this paper develops and tests a model to identify the antecedents of user loyalty among sports fans. A survey conducted with 331 internet users reveals that user engagement is significantly influenced by factors such as content embeddedness and the empowerment provided by the programs. These factors positively affect user satisfaction, enhancing emotional involvement (referred to as "heart flow") and ultimately fostering user loyalty. Furthermore, the study confirms the positive impact of perceived ease of use and usefulness on user satisfaction and heart flow. Personality traits are also found to affect the continuity of sports content consumption. The findings underscore the importance of tailored public relations strategies in sports media to enhance user loyalty. Recommendations for sports broadcasters are provided to improve user engagement and loyalty by optimizing content delivery and interactivity, crucial for maintaining a competitive edge in the digital era.
María Dolores Molina Poveda, Eduardo Galak
Abstrct
The advent of cinema brought with it its use as a propaganda device with which to transmit ideals and doctrines. As a result, newsreels and cinema documentaries were born with the aim of showing the «most relevant» news of the country and abroad, the former with a shorter duration. In this study, the Spanish NO-DO and «Sucesos Argentinos» are used as primary sources to interpret the images and imaginaries that were projected between 1943 and 1955 on female physical culture. The intention is to understand the official discourse of both political regimes on what Argentinean and Spanish society should be like, especially by questioning those meanings about women. In total, 69 issues of NO-DO and 14 editions of «Sucesos Argentinos» have been found which aim to show female physical culture in this period. The female physical culture shown in both newsreels was aimed at strengthening women’s bodies so that they could carry out their «natural functions» (mother, wife, housewife), as well as highlighting their «inferiority» in relation to men through lower impact activities and the homogenization of bodies through clothing, and the performance of the same exercises in synchrony. And all this in countries with different regimes, but which, in the end, coincided.
Keywords:
female physical culture, NO-DO, Sucesos Argentinos, propaganda, audio-visual images
