Technical Analysis and Development of Single Bamboo Floating from the Perspective of Education and Psychology
Consumer Trust and Brand Authenticity in Transnational Tourism Marketing: Effects on Participation Rates in Small Sports Events and Overall Destination Appeal
Abstrct
This research investigates the interplay between consumer trust, brand authenticity, brand loyalty, and personal involvement in influencing participation rates in small sports events within transnational tourism marketing. By examining how these factors collectively shape tourist decision-making and destination attractiveness in sports tourism, the study provides new insights into consumer behaviour. A quantitative approach was utilized, with a structured questionnaire distributed to 800 participants, yielding 470 valid responses analysed using SPSS. Regression and mediation analyses were conducted to explore the direct and mediated effects of consumer perceptions on participation rates, while also considering the moderating role of personal involvement. The findings reveal significant positive relationships between consumer trust, brand authenticity, brand loyalty, and participation rates in small sports events, with brand loyalty mediating the effects of consumer trust and brand authenticity on participation. Furthermore, personal involvement was found to moderate these relationships, enhancing the impact of consumer perceptions on tourist behaviour. This study contributes to theoretical advancements by integrating multiple dimensions of consumer behaviour and destination marketing in the context of small sports events. It underscores the importance of authenticity and trust in shaping tourist preferences and behaviours while offering practical guidance for destination marketers on increasing tourism participation and destination appeal through strategic consumer engagement. The findings advocate for the inclusion of small sports events in transnational tourism marketing strategies to promote sustainable tourism development and foster community engagement through sports tourism initiatives.
María Dolores Molina Poveda, Eduardo Galak
Abstrct
The advent of cinema brought with it its use as a propaganda device with which to transmit ideals and doctrines. As a result, newsreels and cinema documentaries were born with the aim of showing the «most relevant» news of the country and abroad, the former with a shorter duration. In this study, the Spanish NO-DO and «Sucesos Argentinos» are used as primary sources to interpret the images and imaginaries that were projected between 1943 and 1955 on female physical culture. The intention is to understand the official discourse of both political regimes on what Argentinean and Spanish society should be like, especially by questioning those meanings about women. In total, 69 issues of NO-DO and 14 editions of «Sucesos Argentinos» have been found which aim to show female physical culture in this period. The female physical culture shown in both newsreels was aimed at strengthening women’s bodies so that they could carry out their «natural functions» (mother, wife, housewife), as well as highlighting their «inferiority» in relation to men through lower impact activities and the homogenization of bodies through clothing, and the performance of the same exercises in synchrony. And all this in countries with different regimes, but which, in the end, coincided.
Keywords:
female physical culture, NO-DO, Sucesos Argentinos, propaganda, audio-visual images
