Technical Analysis and Development of Single Bamboo Floating from the Perspective of Education and Psychology
Mental Psychology of Voters: Social Media Marketing, Corporate Social Responsibility and Political Campaigns Perspectives
Abstrct
This study examines how the psychological behavior of voters, voter attitudes, and voters’ actions respond to situations involving the use of a series of social media marketing, corporate social responsibility, and political campaign activities. It also investigates the mediating consequences of political campaigns on the mental psychology of voters. Questionnaires were electornically administered among university students in the Kurdistan region of Iraq. In conjunction with SPSS and AMOS version 24, the structural equation modeling approach was utilised to examine the relationships between the modeled variables on the basis of data collected from 525 university students. The reliability and validity of the measurements was confirmed before the proposed research hypotheses were tested using confirmatory factor analysis. The results revealed that social media marketing positively influences political campaigns, corporate social responsibility, and thee mental psychology of voters. CSR, political campaigns, and social media marketing's positive effects on mental psychology of voter have been supported. The results also confirmed that political campaigns significantly mediate the relationship between social media marketing and mental psychology of voters as well as the relationship between CSR and mental psychology. This study enriches the understanding of social media marketing, CSR activities, and political campaigns voter vis-à-vis the mental psychology of university students. Political groups can gain benefits by understanding how specific CSR activities can influence voter’s mental psychology and social media engagement value, leading to enhanced mental psychology and choices. The study's originality and novelty are embedded in its ability to build an integrated model that examines the interaction between social media marketing and mental psychology related to voters among university students. This study investigates the effects of social media marketing on the relationship between CSR activities, political engagement, and mental psychology of voters, which has been lacking a full investigation in the tertiary institutions' literature.
María Dolores Molina Poveda, Eduardo Galak
Abstrct
The advent of cinema brought with it its use as a propaganda device with which to transmit ideals and doctrines. As a result, newsreels and cinema documentaries were born with the aim of showing the «most relevant» news of the country and abroad, the former with a shorter duration. In this study, the Spanish NO-DO and «Sucesos Argentinos» are used as primary sources to interpret the images and imaginaries that were projected between 1943 and 1955 on female physical culture. The intention is to understand the official discourse of both political regimes on what Argentinean and Spanish society should be like, especially by questioning those meanings about women. In total, 69 issues of NO-DO and 14 editions of «Sucesos Argentinos» have been found which aim to show female physical culture in this period. The female physical culture shown in both newsreels was aimed at strengthening women’s bodies so that they could carry out their «natural functions» (mother, wife, housewife), as well as highlighting their «inferiority» in relation to men through lower impact activities and the homogenization of bodies through clothing, and the performance of the same exercises in synchrony. And all this in countries with different regimes, but which, in the end, coincided.
Keywords:
female physical culture, NO-DO, Sucesos Argentinos, propaganda, audio-visual images
