Technical Analysis and Development of Single Bamboo Floating from the Perspective of Education and Psychology
Evaluation of Sports Ads Value Based on Consumer Psychology
Abstrct
The effective dissemination of ads information can stimulate consumers’ desire to purchase sports products/services. In return, the purchases by consumers reflect the effectiveness of media dissemination of sports ads. Currently, there is not yet an index system or evaluation model for accurate evaluation of sports ads value. The relevant research of ads value is detached from consumers’ willingness to buy and purchases. Therefore, this paper presents a novel sports ads value evaluation method based on consumer psychology. Firstly, a reasonable evaluation index system (EIS) was established, and the index data were processed by principal component analysis (PCA) based on consumer psychology. Next, Schwartz-Moon model was extended into a sports ads value evaluation model in the light of consumer psychology and applied to evaluate sports ads value through numerical simulation. Our model and EIS were proved effective through experiments.
María Dolores Molina Poveda, Eduardo Galak
Abstrct
The advent of cinema brought with it its use as a propaganda device with which to transmit ideals and doctrines. As a result, newsreels and cinema documentaries were born with the aim of showing the «most relevant» news of the country and abroad, the former with a shorter duration. In this study, the Spanish NO-DO and «Sucesos Argentinos» are used as primary sources to interpret the images and imaginaries that were projected between 1943 and 1955 on female physical culture. The intention is to understand the official discourse of both political regimes on what Argentinean and Spanish society should be like, especially by questioning those meanings about women. In total, 69 issues of NO-DO and 14 editions of «Sucesos Argentinos» have been found which aim to show female physical culture in this period. The female physical culture shown in both newsreels was aimed at strengthening women’s bodies so that they could carry out their «natural functions» (mother, wife, housewife), as well as highlighting their «inferiority» in relation to men through lower impact activities and the homogenization of bodies through clothing, and the performance of the same exercises in synchrony. And all this in countries with different regimes, but which, in the end, coincided.
Keywords:
female physical culture, NO-DO, Sucesos Argentinos, propaganda, audio-visual images
