Technical Analysis and Development of Single Bamboo Floating from the Perspective of Education and Psychology
Value-experience Transfer through Sports Sponsorship: Background and Consequences
Abstrct
This study proposes a general model for sports sponsorship which takes as its central concept the transfer between event and brand in terms of value and experience, elaborating on antecedent and effects. 364 questionnaires from Valencia GP Formula 1 2012 fans revealed that value is not transferred from event to brand, whereas, the experience is transferred. The observation is also made that the two terms (experience and perceived value) are significantly related. Additionally, the study confirms that are the antecedent variables of the central concept of the model, together with the proposed effects.
María Dolores Molina Poveda, Eduardo Galak
Abstrct
The advent of cinema brought with it its use as a propaganda device with which to transmit ideals and doctrines. As a result, newsreels and cinema documentaries were born with the aim of showing the «most relevant» news of the country and abroad, the former with a shorter duration. In this study, the Spanish NO-DO and «Sucesos Argentinos» are used as primary sources to interpret the images and imaginaries that were projected between 1943 and 1955 on female physical culture. The intention is to understand the official discourse of both political regimes on what Argentinean and Spanish society should be like, especially by questioning those meanings about women. In total, 69 issues of NO-DO and 14 editions of «Sucesos Argentinos» have been found which aim to show female physical culture in this period. The female physical culture shown in both newsreels was aimed at strengthening women’s bodies so that they could carry out their «natural functions» (mother, wife, housewife), as well as highlighting their «inferiority» in relation to men through lower impact activities and the homogenization of bodies through clothing, and the performance of the same exercises in synchrony. And all this in countries with different regimes, but which, in the end, coincided.
Keywords:
female physical culture, NO-DO, Sucesos Argentinos, propaganda, audio-visual images
