Technical Analysis and Development of Single Bamboo Floating from the Perspective of Education and Psychology
Sports Shopping Motivations in Retail Stores: A Moderating Role of Sports Psychology
Abstrct
As a result of consumers' emotional attachment to the products and services, sports merchandise has also gained widespread popularity. This study investigates the relationship between brand awareness, brand loyalty, and consumers' shopping motivations at sports retail stores. A questionnaire was administered to the audience sample. A survey was administered to 350 Turkish consumers who shopped at sporting goods stores. The study's findings indicate that the moderating effect of sports psychology on shopping motivations, brand awareness, and brand loyalty is significant. This study is critical because previous research has not addressed this novel approach to developing findings for sports retail. This research has important theoretical and practical implications for advancing the literature and practice of sports retailing. The future directions proposed by this study are significant for future research contributions.
María Dolores Molina Poveda, Eduardo Galak
Abstrct
The advent of cinema brought with it its use as a propaganda device with which to transmit ideals and doctrines. As a result, newsreels and cinema documentaries were born with the aim of showing the «most relevant» news of the country and abroad, the former with a shorter duration. In this study, the Spanish NO-DO and «Sucesos Argentinos» are used as primary sources to interpret the images and imaginaries that were projected between 1943 and 1955 on female physical culture. The intention is to understand the official discourse of both political regimes on what Argentinean and Spanish society should be like, especially by questioning those meanings about women. In total, 69 issues of NO-DO and 14 editions of «Sucesos Argentinos» have been found which aim to show female physical culture in this period. The female physical culture shown in both newsreels was aimed at strengthening women’s bodies so that they could carry out their «natural functions» (mother, wife, housewife), as well as highlighting their «inferiority» in relation to men through lower impact activities and the homogenization of bodies through clothing, and the performance of the same exercises in synchrony. And all this in countries with different regimes, but which, in the end, coincided.
Keywords:
female physical culture, NO-DO, Sucesos Argentinos, propaganda, audio-visual images
