Technical Analysis and Development of Single Bamboo Floating from the Perspective of Education and Psychology
Analysis of Internet Sports Ads Creation Based on Consumption Behavior and Consumption Psychology
Abstrct
The willingness of users to consume sports changes depending on the types of sports advertisements created. The development of Internet sports advertisements interacts with multiple facets of user sports consumption, including role identification, consumption willingness, and consumer satisfaction. This research examines the production of Internet sports advertisements in light of user psychology and consumption behavior. After extracting the characteristics of Internet-based sports consumption, the authors explained the significance of each characteristic dimension of sports consumption. Then, a stacking model was developed to anticipate consumer psychology, and the modeling procedure was described in detail. In addition, the approach for constructing Internet sports advertisements was described, and customer consuming psychology was grouped using the Gaussian mixture model. The effectiveness of the proposed model was demonstrated through experiments. Based on user behavior and the psychology of sports consumption, this study highlights the design ideas for Internet sports advertisements.
María Dolores Molina Poveda, Eduardo Galak
Abstrct
The advent of cinema brought with it its use as a propaganda device with which to transmit ideals and doctrines. As a result, newsreels and cinema documentaries were born with the aim of showing the «most relevant» news of the country and abroad, the former with a shorter duration. In this study, the Spanish NO-DO and «Sucesos Argentinos» are used as primary sources to interpret the images and imaginaries that were projected between 1943 and 1955 on female physical culture. The intention is to understand the official discourse of both political regimes on what Argentinean and Spanish society should be like, especially by questioning those meanings about women. In total, 69 issues of NO-DO and 14 editions of «Sucesos Argentinos» have been found which aim to show female physical culture in this period. The female physical culture shown in both newsreels was aimed at strengthening women’s bodies so that they could carry out their «natural functions» (mother, wife, housewife), as well as highlighting their «inferiority» in relation to men through lower impact activities and the homogenization of bodies through clothing, and the performance of the same exercises in synchrony. And all this in countries with different regimes, but which, in the end, coincided.
Keywords:
female physical culture, NO-DO, Sucesos Argentinos, propaganda, audio-visual images
