Technical Analysis and Development of Single Bamboo Floating from the Perspective of Education and Psychology
Analysis of Sports Consumption Behavior and Design of Marketing Strategy from the Perspective of Physical Health Management
Abstrct
Most individuals are willing to purchase suitable sporting goods and/or services to support physical health management (PHM). PHM-oriented research of sports consumption behavior (SCB) aids in objectively grasping and understanding the impact of PHM demand and awareness on SCB and in providing consumers with products/services through scientific marketing. Existing research lacks appropriate methods for clustering high-dimensional data on sports consumption and ignores the continuity of PHM and the time aspect of key consumption behaviors. This study investigates the PHM-oriented SCB and analyses the appropriate marketing tactics to address the issues. First, the authors presented the flowchart for the associated data analysis on PHM-oriented sports consumption and clustered the multivariate sports consumption data. Next, a method for fine-grained correlation analysis was outlined for sports consumption data, and an algorithm for selecting the ideal results of canonical correlation analysis (CCA) with kernels was provided. Finally, the proposed algorithm's complexity was evaluated. The authors analyzed the relationships between PHM demand and attitude and SCB, developed differential analysis results, and evaluated marketing methods.
María Dolores Molina Poveda, Eduardo Galak
Abstrct
The advent of cinema brought with it its use as a propaganda device with which to transmit ideals and doctrines. As a result, newsreels and cinema documentaries were born with the aim of showing the «most relevant» news of the country and abroad, the former with a shorter duration. In this study, the Spanish NO-DO and «Sucesos Argentinos» are used as primary sources to interpret the images and imaginaries that were projected between 1943 and 1955 on female physical culture. The intention is to understand the official discourse of both political regimes on what Argentinean and Spanish society should be like, especially by questioning those meanings about women. In total, 69 issues of NO-DO and 14 editions of «Sucesos Argentinos» have been found which aim to show female physical culture in this period. The female physical culture shown in both newsreels was aimed at strengthening women’s bodies so that they could carry out their «natural functions» (mother, wife, housewife), as well as highlighting their «inferiority» in relation to men through lower impact activities and the homogenization of bodies through clothing, and the performance of the same exercises in synchrony. And all this in countries with different regimes, but which, in the end, coincided.
Keywords:
female physical culture, NO-DO, Sucesos Argentinos, propaganda, audio-visual images
